De-escalate an Angry Customer Using CALM Training Video Resource

Summary:

Using the CALM de-escalation technique can prevent conflicts from escalating further and help resolve issues calmly.

Discussion Questions:

  • What are early warning signs that a customer is becoming frustrated?
  • How can you listen with curiosity to get to the heart of what a customer’s concern is?
  • What challenges might arise when letting a customer vent – and how would you move the customer on in a respectful way?

Activity:

  • De-escalation Practice: Break into pairs. One plays an upset customer while the other practices using calm language, active listening, and de-escalation techniques.

Key Takeaways:

✅ CALM: Create space and let them vent, Acknowledge the customer’s feelings, Listen with curiosity, Move forward with a can-do attitude.
✅ There is often an unmet need behind the behaviour.