Did we tell you about the time our CEO, Jo Leckie, guest hosted a DINCast and ended up chatting to someone who’s cycled the world, built global brands, and had a lot to say about customer choice? 🚴♂️🌍🎧
Jo sat down with James Peach, an award-winning marketing leader whose CV includes some of the world’s most recognisable brands like Uber, Coca-Cola, Innocent Drinks and Vinted. And before you ask, yes, he really did cycle 41,000 km around the world and swim the width of an entire country.
James doesn’t come from the world of social housing and that’s exactly what made this conversation so refreshing. He brought a different perspective to a big question:
👉 What would happen if tenants really had choice?
They explored what customer choice looks like in other sectors such as retail, travel and tech, and what housing could learn from it. From building loyalty through emotional connection to the importance of trust, transparency and doing what you say you’re going to do, the conversation was packed with insight.
There were practical ideas, surprising stories, and some honest reflections on what makes customers stay loyal or decide to leave.
If you’re ready to think differently about service, challenge assumptions, and reimagine what good looks like in housing, this one’s for you.
🎧 Watch the full episode here: https://youtu.be/hXnhxeQWkYc